Merchant selection is an important part of our consumer value proposition. Growth in the number of our merchants increases availability and choice to consumers on a neighbourhood-by-neighbourhood basis. Since 2013, we have built a diverse base of ~182,000 best-loved restaurants, grocers and retail partners across our markets.
Restaurants
We work with some of the largest and best known restaurants in each of our markets. Our partners span four key segments: global quick service restaurants; national casual dining chains; independent full-service restaurants; and takeaways.
Grocery
We partner with some of the largest grocery retailers in the world, as well as a large number of small independent grocers.
Retail
In November 2023 we launched our non-food retail offering, Deliveroo 'Shopping', where we work with large and small merchants in categories such as flowers, DIY, homeware, electrical goods and health and beauty.
Value proposition
1. COMMERCE
PLATFORM
2. Merchant
GROWTH
3. CUSTOMER
EXPERIENCE
4. Merchant
EXPERIENCE
5. VALUE BASED
merchantS
Our merchants
Access to Deliveroo’s logistics, innovations and more than seven million monthly active consumers (‘MACs’) provides merchants with new ways to grow revenues, increase brand value and maximise the profit potential from online delivery.
What they care about
Our merchants want to work with a platform that gives them the tools to reach new consumers, boost their sales and improve their bottom line. We are proud to be a key part of merchants’ growth, particularly in a challenging economic climate.
Our smaller merchants are at an earlier stage in their journey, so we provide specific support for them to digitise, develop their business plans, and go greener.
Why they matter to us
Our merchants provide the food and products that our consumers love. Without them, our customers would not have the breadth of selection and quality of products they require. Our proposition to our merchant partners – restaurants, grocers and non-food retailers – aims to provide strong incremental demand generation, an excellent consumer experience, and tools to drive profitability and grow their business.
How we engage
- Merchant Insight and User Experience teams regularly engage with groups of merchants to receive feedback and to test our products and services.
- We have expanded our account management capability and rebooted our onboarding processes to improve partner support through the first, critical weeks of operating with Deliveroo.
- We have increased the level of self-service reporting available through our Partner Hub, enabling merchants to better interrogate their performance on Deliveroo.
- We have launched the first ‘Deliver & Grow’, a new series of thought leadership publications helping merchants understand consumer trends.
- We have held our ‘Food Forward’ Restaurant conference in October 2023, bringing together 350 merchants, providing a fantastic opportunity for them to gain insights into consumer trends and engage with industry experts and members of our Executive Team.
Editions
Editions is Deliveroo’s delivery-only kitchens concept that provides additional value to all three sides of the marketplace. Restaurant partners use Editions to bring their brands to new neighbourhoods without needing to open a new dine-in location; they also use Editions even in areas where they have a restaurant to separate and optimise their dine-in and delivery operations. Consumers enjoy the increased availability in their area of most-loved brands. And riders benefit from increased earnings opportunities, including the fact that the efficiency of the delivery-only kitchens means reduced wait-time at restaurants, increasing earnings potential.
Ali Jones, Customer Director, Co-op
We first began working with Deliveroo in 2018. It began as a small trial in Manchester, which worked so well we decided to form a long-term, strategic partnership and we now have over 550 Co-op stores available on Deliveroo across the UK.
COVID-19 has really accelerated the on-demand grocery trend, with consumers wanting quick and reliable deliveries more than ever before. Deliveroo has been great at responding to this trend and its technology allows us to easily add more stores onto the platform as we see fit.