Deliveroo's difference

Structural tailwinds

Consumer demand continues to shift to online and on-demand, and pandemic effects have accelerated the trend.

Distinctive value propositions

Focused on developing the best value propositions for consumers, riders and merchants in each neighbourhood to make Deliveroo their #1 choice.

Investing in innovation

Scaling existing category innovations such as Plus subscription model and Editions delivery‑only kitchens, and growing our product, data and technology teams to drive the innovations of the future.

Efficient logistics

Hyperlocal focus creates powerful network effects, and use of big data and machine learning helps to reduce delivery times – benefiting riders and consumers.

Stable cohorts

Behaviour of our consumer cohorts has been very consistent historically, with average order frequency broadly stable year-on-year.

Path to profitability

Reached positive adjusted EBITDA in H2 2022 and aim to achieve an adjusted EBITDA margin (as % of GTV) of 4%+ by 2026, with upside potential beyond, supported by multiple levers to drive unit economics and operating leverage.

Strong capital position

Well-capitalised balance sheet supports investment in growth opportunities, with £1.0 billion net cash at 31 December 2022.

Reaching net zero and reducing waste

Building a net zero carbon plan to reduce our own direct emissions while supporting partners and consumers to reduce their emissions and food and packaging waste.

Helping partners to grow and thrive

For riders, offering flexible work, attractive earnings, security and learning opportunities. For restaurants and grocery partners, providing logistics technology and operations plus continuous innovation to support profitable growth.

Creating an inclusive marketplace

Attracting and developing a team of diverse talents within Deliveroo that in turn supports diversity and inclusion across all three sides of our marketplace.