- Amazon Prime members in Italy will have access to a one year free Deliveroo Plus Silver subscription
- The collaboration launched successfully last September in the United Kingdom and Ireland has now arrived in Italy
Deliveroo and Amazon have today announced a new exclusive offer for all Amazon Prime members in Italy.
From today, all new and existing Amazon Prime members in Italy will be able to receive free Deliveroo Plus Silver membership for a year, giving them unlimited free delivery on orders of food and groceries over €25. They can sign up any time over the next year and they will get 12 months of Deliveroo Plus for free.
Free delivery will be available from all Deliveroo's tens of thousands restaurants, from household favourite chains like Burger King, Old Wild West and La Piadineria to local independent gems, and even from grocers and supermarkets in as little as 30 minutes.
Ana Costi Director, Prime and Marketing, Amazon IT, said:
"We are excited for this offer with Deliveroo as we are always looking for ways to offer even more value to Prime members giving them the best of shopping and entertainment. With this new collaboration, millions of Prime members in Italy can get the convenience of great meals delivered fast: customers can enjoy their preferred Prime Video shows with friends or family while pampering themselves with their favourite recipes."
Matteo Sarzana, General Manager Deliveroo Italy said:
"Amazon is one of the most customer-focused and innovative companies in the world and we are excited to launch this offer for Prime members. Hungry foodies can now get amazing breakfasts, lunches, dinners, or late-night snacks - all delivered for free on Deliveroo."
Deliveroo Plus is the subscription service which offers Deliveroo members unlimited free delivery from all restaurant and grocery partners on orders meeting the minimum spend requirements. Plus is a key area of investment for Deliveroo and aims to deliver great value for consumers, increase retention and loyalty amongst millions of existing Italian consumers, while widening Deliveroo’s consumer base by attracting new users. The new offer is expected to help Deliveroo attract new highly engaged and digitally savvy customers, distributed across Italy.
Prime was designed to make customers’ lives better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Italy that includes unlimited access to award-winning movies and TV episodes with Prime Video, ad-free listening of 2 million songs plus thousands of stations and playlists with Amazon Music, unlimited access to hundreds of books and comics with Prime Reading, free in-game content and games with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping and will now also include fast food delivery from customers’ favourite restaurants.