Deliveroo has built technology to enable us to simultaneously complete hundreds of thousands of orders right across the globe – in a way that is intuitive and reliable for riders, restaurants and grocers and ultimately delivers a great experience for our end consumer.

We believe that knowing what consumers want today is not enough. We are building food delivery experiences that many had never even considered and a service that anticipates what the consumer of the future will come to expect. In recent years, we have developed three proven innovations which strengthen our consumer proposition while helping to reinforce our core logistics network and drive more value for each side of the marketplace.

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Editions are our delivery-only kitchens

Deliveroo has been operating Editions since 2016. We are the pioneers in this space and, today, we are a global leader with close to 250 Editions kitchens in eight markets worldwide.

Editions unlocks the best exclusive content to consumers and provides an expansion platform for restaurants. It offers restaurant partners the opportunity for expansion without the risk traditionally associated with opening new sites.

Editions represents a turnkey real estate solution. We lease the premises, engage with local planning authorities and invest in the kitchen fit-out. Each Editions kitchens are designed and installed in line with partners’ specific cuisine requirements. Each partner employs their own chefs and maintains full control of their own menus. We take care of everything else required to run the sites, from real estate, utilities, site management and software to managing the operating process and logistics.

And everything is geared towards delivery, which results in an improved overall service. Riders experience shorter wait times at Editions, resulting in faster delivery times for consumers.

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Plus is our monthly subscription programme

Plus creates habit. Members pay a fixed monthly fee and get unlimited free delivery from all restaurant and grocery partners on orders meeting the minimum spend requirements. This creates real value for consumers and increases the frequency with which they transact with Deliveroo. 

Plus drives great value for consumers and increased loyalty to our platform. By increasing the affordability and value of the consumer delivery experience we are helping to unlock more online meal occasions.

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Signature enables restaurant partners to develop their own delivery channels and engage directly with consumers

Signature enables restaurants to control their order journey – telling their story directly to consumers – while Deliveroo provides the technology to power the front-end digital presence, payments, customer service and logistics.

Our technology

Underpinning our entire offering is our pioneering logistics technology.

Deliveroo is now one of the few companies in the world that is able to operate on-demand logistics at scale, with in-house, expert capabilities and understanding of our marketplace.

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Deliveroo’s world-leading technology ensures that the three sides of our marketplace interact seamlessly together, strengthening the interests of each constituent as they do so; restaurants and grocers maximise sales, riders maximise earning potential and consumers receive their desired food on time.

Our machine learning algorithms enable our network to improve the experience of all three sides of the marketplace on an ongoing basis. Our technology is developing an ever-expanding understanding of the nuances of delivering in each neighbourhood we operate in, allowing us to improve quality of service while gaining efficiency at the same time. As a result, over time we continue to see improved productivity and earning potential for riders, improved efficiency for restaurant and grocery partners, a better experience for consumers, and better unit economics for Deliveroo.