At Deliveroo, we are committed to supporting our marketplace, our Company, our communities, and the environment around us.
We want to have a positive impact. This means supporting our consumers with access to healthier choices, our merchants with opportunities for growth and our riders with good work. We’re also working to make our Company and marketplace more inclusive, to reduce our impact on the environment, and to support communities facing food insecurity.
The six key pillars at the heart of our mission
During 2024, we have delivered more for three sides of the marketplace – consumers, riders and merchants, as well as driving progress on our sustainability goals to support our Company, the wider environment, and the communities we operate in. Our Sustainability Review starting on page50 of the 2024 Annual Report, details our progress over the course of 2024, including two case studies showcasing how we have delivered against two of our key pillars, and sets out our priorities for the year ahead.
Marketplace
Riding and thriving
We want to give riders the flexible work they value alongside the security they deserve, as well as attractive earning and learning opportunities.
Enabling healthier eating
We want to give our consumers the best selection, availability and value in healthier choices, as well as the tools to help them make informed choices about what to order.
Supporting merchants to grow and be
more sustainable
We want to provide our merchants with new opportunities to grow revenues, increase brand value and maximise profit potential from online delivery, while supporting and enabling more sustainable behaviour.
Company, environment and communities
Reaching net zero and reducing waste
We want to reduce our own emissions and the amount of waste we produce.
Tackling food insecurity in our communities
We want to reduce food insecurity in our communities by establishing the right partnerships and taking direct action where we can.
Building a diverse and inclusive company and marketplace
We want to have a gender balanced and more equitable workforce that reflects our customers, and improve diversity, equity and inclusion (‘DE&I’) across our marketplace.
Our local communities
What they care about
The communities in which we operate are as diverse and varied as the cuisines and merchants on our platform.
Why they matter to us
Deliveroo is fundamentally a local company. We want to be more than a presence in local neighbourhoods, we want to actively support local communities on issues where we can make a difference, like food insecurity. This matters to our consumers, riders and merchant partners – so it matters to us.
How we engage
- Partnered with local charities to provide free meals to those in need in the locations in which we operate.
- In 2024, our Full Life Campaign provided over 3.5 million free meals worldwide to those facing hunger through charity partnerships.
- Provided our employees with a paid day off to volunteer at a charity. Following internal awareness raising, we saw a 36% increase year-on-year globally of colleagues using their volunteering day.

>3m meals delivered to families in need
To help in the fight against food poverty, we’re working with our unique network of grocers, partners and merchants to get good food to those who need it.