At Deliveroo, we are committed to supporting our marketplace, our Company, our communities, and the environment around us.

We want to have a positive impact. This means supporting our consumers with access to healthier choices, our merchants with opportunities for growth and our riders with good work. We’re also working to make our Company and marketplace more inclusive, to reduce our impact on the environment, and to support communities facing food insecurity.

The six key pillars at the heart of our mission

During 2024, we have delivered more for three sides of the marketplace – consumers, riders and merchants, as well as driving progress on our sustainability goals to support our Company, the wider environment, and the communities we operate in. Our Sustainability Review starting on page50 of the 2024 Annual Report, details our progress over the course of 2024, including two case studies showcasing how we have delivered against two of our key pillars, and sets out our priorities for the year ahead.

Marketplace

Riding and thriving

We want to give riders the flexible work they value alongside the security they deserve, as well as attractive earning and learning opportunities.

Enabling healthier eating

We want to give our consumers the best selection, availability and value in healthier choices, as well as the tools to help them make informed choices about what to order.

Supporting merchants to grow and be
more sustainable

We want to provide our merchants with new opportunities to grow revenues, increase brand value and maximise profit potential from online delivery, while supporting and enabling more sustainable behaviour.

Company, environment and communities

Reaching net zero and reducing waste

We want to reduce our own emissions and the amount of waste we produce.

Tackling food insecurity in our communities

We want to reduce food insecurity in our communities by establishing the right partnerships and taking direct action where we can.

View our community projects

Building a diverse and inclusive company and marketplace

We want to have a gender balanced and more equitable workforce that reflects our customers, and improve diversity, equity and inclusion (‘DE&I’) across our marketplace.

Our local communities

What they care about

The communities in which we operate are as diverse and varied as the cuisines and merchants on our platform.

Why they matter to us

Deliveroo is fundamentally a local company. We want to be more than a presence in local neighbourhoods, we want to actively support local communities on issues where we can make a difference, like food insecurity. This matters to our consumers, riders and merchant partners – so it matters to us.

How we engage

  • Partnered with local charities to provide free meals to those in need in the locations in which we operate.
  • In 2024, our Full Life Campaign provided over 3.5 million free meals worldwide to those facing hunger through charity partnerships.
  • Provided our employees with a paid day off to volunteer at a charity. Following internal awareness raising, we saw a 36% increase year-on-year globally of colleagues using their volunteering day.
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>3m meals delivered to families in need

To help in the fight against food poverty, we’re working with our unique network of grocers, partners and merchants to get good food to those who need it.

Community projects

Building a sustainable future

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We are extremely grateful to Deliveroo for the support that it has provided over the last year to the Trussell Trust and our network of more than 1,300 food bank centres. Our partnership with Deliveroo has coincided with one of the busiest years yet for our food banks as they have distributed millions of emergency food parcels to people who can’t afford essentials like heating and food, while also battling against rising operational costs. The generosity of Deliveroo and its customers has been invaluable, helping ensure that food banks in the Trussell Trust network are able to support everyone who turns to them, as well as funding wider support programmes that help lift people out of poverty and ensure they can afford the essentials. In addition to raising money for the Trussell Trust, Deliveroo staff have donated many volunteering hours to assist our food banks, engaged with training to increase their understanding of the drivers of food bank use and helped us to reach new audiences through their social media and marketing channels – all of which is helping us to achieve our strategic goal of changing minds.

Emma Revie, Chief Executive Officer, the Trussell Trust 

Building a sustainable future

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Matteo’s Cucina Italiana uses Deliveroo’s eco-friendly packaging for deliveries, and was a recipient of our eco-friendly packaging subsidy.

“Deliveroo provides eco-friendly packaging, and we buy it. This makes it easy for us to do our bit. It’s great to be able to help while running our business day-to-day.”

The London-based restaurant partnered with Deliveroo when it opened its first site in February 2022. Since then, it has expanded and opened a second site. 

“I decided to open a dark kitchen to improve what I was doing already.
“We are a young business. This year, we’ll be focusing on learning more about our customers and what they want.”

Matteo’s Cucina Italiana

Building a sustainable future

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GMB is pleased to have entered into an agreement with Deliveroo that gives riders a voice and the ability to constructively raise issues. Since the signing of the agreement, we have already taken steps to achieve long-term improvements for riders. The agreement with Deliveroo is already showing its worth and we look forward to working with the Company to further enhance the rider proposition.

Andy Prendergast, National Officer, GMB

Building a sustainable future

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We’re really grateful for our relationship with Deliveroo. During the pandemic – whilst our restaurants were closed – we were able to continue serving our guests, continue supporting our charity partners, and also reach new customers across the UK. Our cafes are now thankfully back open, but we’re delighted to still see our food Dishoom-ing its way to homes everyday through our fantastic partnership.

Kavi Thakrar, Co-Founder of Dishoom

Building a sustainable future

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I have a disabled daughter and wife, I’m a carer for both of them. Deliveroo is totally flexible, fits in great with being a carer at home. There’s no shifts, you go online when you want, you go offline when you want.

Darren Buckland, Deliveroo Rider

Building a sustainable future

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Full Life Campaign: >3m meals delivered to families in need

Our Full Life campaign aims to use our unique network of consumers, riders and merchants for good and support the local communities in which we operate. We know that tackling food insecurity is a priority for our consumers, which is why we launched the campaign with a new initiative to deliver one million meals to families in need. We partnered with our major partners Waitrose, Co-op and Pret A Manger to deliver free food to our charity partners, The Felix Project and FareShare.

During 2023 we have helped provide over 3 million free meals globally to people facing hunger through our charity partnerships.

Next steps

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Implenting our strategy

Our Sustainability review on page 50 of the 2024 Annual Report sets out the actions we are taking across all six pillars of our strategy, including mitigating and adapting to the effects of climate change. Over the next year, we will continue to more closely integrate sustainability decisions into our financial planning and strategy, for example via investment decisions about prioritising sustainable equipment in Hop and Editions sites.