A note from our founder
Deliveroo is a complex three-sided marketplace, involving consumers, riders and merchants. Bringing value to all three sides of the marketplace and balancing their interests – as well as those of our other stakeholders – is critical to Deliveroo’s success in the short, medium and long-term. Crucially, this needs to be done hyperlocally.
When it comes to profitability, hyperlocal network effects are paramount. In our business, profit pool potential is a function of local population density, affluence, merchant supply and our local market share. Focusing first on the neighbourhoods with the greatest profit pool or potential is critical. That is why looking at our business through a hyperlocal lens remains key to our strategy, both operationally and financially.
We remain steadfast in our hyperlocal approach, developing the best consumer value proposition neighbourhood by neighbourhood – driving towards share gains and outsized profits and sustainable cash flow generation. At the same time, we will continue to invest and build new and better consumer experiences as we have always done.
Founder & CEO
We aim to always provide consumers with the best availability, selection, value and experience, whilst also building an emotional connection with our brand.
Our sophisticated logistics technology underpins all we do and ensures the three sides of the marketplace interact seamlessly together.