Brussels, 31 August - In the run-up to the 7th European Mobility Week, Deliveroo is launching the Busby application in Belgium to improve and ensure the safety of its riders. The 3,000 riders in Belgium can now enjoy free and exclusive premium access to the app, which offers them a whole range of safety functions. The launch of this app is fully in line with Deliveroo's mission, in which road safety for its riders is a top priority.

The Busby app 

Deliveroo’s launch of the Busby application comes after conducting an audit of riders, who made it clear that they wanted to cooperate proactively with Deliveroo by reporting road hazards in real time to make their trips even safer.

Busby is Deliveroo's newest partner in Belgium, and follows on from successful partnerships established with organisations such as the Red Cross, VIAS, Mobiel21 and other safety experts. In the past, these partners have been available to support riders in case they are confronted with an incident, as well as raising their broader awareness of the road safety rules.

Rodolphe Van Nuffel, spokesperson for Deliveroo Belgium, says: “We are delighted to also be able to offer the riders in Belgium access to the Busby app . This once again highlights our pioneering role in road safety, especially in terms of soft mobility. The many safety features provided actively contribute to an ever-safer working environment for riders. Clearly, we will continue to put their safety first."

Safety features

The app was developed by UK technology company Busby and has been thoroughly tested in the UK, where it is currently in use by more than 2,000 riders. Today, the company continues to work tirelessly to keep optimising the platform. The features include:

  • Asking other nearby riders for help: if riders break down on the route and need assistance, they can ask for help from other nearby Busby users.
  • Reporting hazards: if riders notice a hazardous situation (such as a pothole in the road) they can report it via the app. They can also receive proactive alerts from others.
  • Alert button: When the alert button is pressed, the rider's location is shared with their predefined emergency contacts.
  • Accident detection: if a rider has an accident, the Busby app automatically detects it by means of the smartphone's sensors.
  • Emergency contacts: in case of an accident has been detected and if the rider is unresponsive for 30 seconds, the app automatically alerts their predefined emergency contacts, in addition to Deliveroo's Rider Support Team.

Mohammed, a 23 year-old rider in Antwerp, had the chance to try out the app and is already very enthusiastic about it: “I've tested the app and I must say that it's already won me over! The app is easy to use and makes me feel safe. Now I know that if anything happens it will immediately be shared with nearby colleagues or emergency services. Thanks to the Busby app, I can help to keep others safe, and myself too."

Safety first

Deliveroo prioritises rider safety. In addition to the Busby app, riders can also order a security alarm on the Deliveroo Rider Kit Store. When triggered, a loud, high-pitched alarm sounds and a bright light flashes. Riders can use the alarm to alert people in the vicinity to a hazardous situation or to scare away a potentially threatening person.

Additionally, Deliveroo was the first platform to offer free accident insurance and civil-liability insurance for self-employed riders, with Belgian digital insurer Qover. Last year, Deliveroo distributed thousands of fluorescent visibility kits, also as part of European Mobility Week.

About Deliveroo
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 115,000 of the most popular restaurants, as well as 100,000 riders, to offer the world's best food delivery experience. Deliveroo is headquartered in London and the company has 2,000 employees in offices around the world.

Deliveroo is present in more than 800 towns and cities in 12 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, the Netherlands, Singapore, Spain, the United Arab Emirates, Kuwait and the United Kingdom.

Active in Belgium since 2015, Deliveroo now operates in more than 27 towns and cities, including Aalst, Antwerp, Brussels, Bruges, Charleroi, Kortrijk, Ghent, Genk, Grimbergen, Hasselt, Knokke-Heist, Leuven, Louvain-la-Neuve, Liège, Machelen, Mechelen, Mons, Namur, Nivelles, Ostend, Roeselare, Tournai, Sint-Niklaas, Sint-Truiden, Vilvoorde, Waterloo and Wavre. It currently has 3,000 riders operating in the country and 3,000 restaurants are working with Deliveroo.

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Rodolphe Van Nuffel

Head of Corporate Affairs, Deliveroo Belgium
+32 486 89 93 90

Sarah Bouckaert
Corporate Affairs Manager, Weber Shandwick
+32 492 15 96 47