• Deliveroo and Eat Up launch “The Give Card”, a charitable virtual gift that will help feed disadvantaged children across Australia 
  • 94% of schools across Australia say the Eat Up program contributes to improved learning and concentration in the classroom
  • For the person who has everything: feed every hungry child at an entire school in their name 

Ahead of the gifting season and in honour of World Sandwich Day, this Wednesday, 03 November, Deliveroo and charity partner, Eat Up, are launching “The Give Card”, a virtual gift card to help eradicate child hunger in schools across Australia.

“The Give Card” is launching as brand new research reveals that virtual gifts will be one of the most popular presents for the first time ever this year. The study commissioned by Deliveroo found that purchases of virtual gifts will increase by 36% this year.

The revealing data also shows that Aussies are stepping away from materialistic gifting in post-pandemic life, with 69% revealing their gifts are going to be far more meaningful this year than ever before. In addition to this, the research further highlighted that a big majority (59%) of young Aussies (25-34) are planning on making a charitable donation as a gift this year. 

A recent report* from Eat Up has shown 1 in 3 Australian school students will need the services the charity provides, so with the purchase of a Give Card, Aussies will be able to provide essential school meals to a hungry child, an entire classroom, or a whole school’s worth of disadvantaged students. The funds raised from the Give Card will not only go towards providing a nutritional school lunch, but as a result, contribute to increased participation, concentration and academic performance levels amongst students. 

To purchase a Give Card, Aussies can head to DeliverooGiveCard.com and follow the simple prompts to purchase a card for yourself or on behalf of a special someone. They’ll receive a digital certificate, personalised with the name supplied which can be shared with the recipient as a thoughtful gift. 

Joe Satari, Deliveroo says:

“After the turbulence of living through a global pandemic, right now, it’s more important than ever to give back. With our research revealing that 59% of young Aussies are looking to purchase virtual gifts this year, The Give Card should be their first stop on the shopping journey. This is the perfect opportunity to treat yourself, a friend, colleague or family member with a unique gift that truly gives back.”

Lyndon Galea, Founder and CEO of Eat Up says:

“It’s rewarding to know that we’re really making a difference to the wellbeing of Australian school children. On average, schools report that they are saving 3.3 hours per week, and $1,597 each year thanks to our contributions, and we couldn’t do that without the support of Deliveroo and initiatives such as The Give Card. It’s now easier than ever to get involved with Eat Up, and there is no better feeling than knowing you’re supporting hungry children, especially at a time like Christmas.”

Founded in 2013 with the aim of helping to reduce the insight that one fifth (22%) of all Australian children will experience hunger, Eat Up has provided over 1.5million free school lunches and over 23,128 Emergency Food Boxes for students and their families Australia wide.