• Residents of Zwolle, Emmen and Groningen can have meals delivered via the app from this month 
  • Local restaurants sign up en masse: demand for meal delivery platforms also rises outside the Randstad area 
  • New general manager Joep Hutschemakers expresses ambition for Deliveroo in the Netherlands: "In 2022 we want to maintain the rapid growth of the past year and expand to the rest of the Netherlands." 

Amsterdam, November 11, 2021 – In the coming month, meal platform Deliveroo will expand its services to three new Dutch cities in the northeast of the Netherlands. The first expansion will start next week in Groningen. Later this month, the service will also launch in Zwolle and Emmen. The expansion into new cities is part of Deliveroo's international growth plan. 

Ambition Deliveroo Netherlands: 'Continue growth in 2022' 

The British company started six years ago in the Netherlands and is now available in 21 cities. The growth spurt the company announces with this expansion of the sales area outside the Randstad area is a logical consequence of the international ambitions to let as many people as possible enjoy local delivery meals via Deliveroo in the countries where it is active. This is also the case in the Netherlands, for which Joep Hutschemakers, General Manager Deliveroo Netherlands, has a clear aim: “We are currently growing very fast and want to continue this next year. We do this, amongst other things, by expanding to more cities and rolling out new services. This way we can introduce even more restaurants and consumers to the convenience, speed and reliability of our platform.” 

Growing need for delivery outside the Randstad 

Joep Hutschemakers:

“We see that there is a need for quick and easy online ordering of meals throughout the Netherlands, not just in the Randstad. Due to the lockdowns, that need has accelerated. People now want to enjoy tasty and good meals at home more often. That is why we are expanding our service to more cities and are in talks with many local restaurants. Together with them, we are working on a range that is as varied as possible to meet these changing needs.” 

Try restaurant meal at home 

One of those restaurants, 47 Anno Domini in Groningen, has also seen this changing behavior since Covid, and immediately joined Deliveroo:

“The takeaway and delivery culture has grown enormously in our student city. We are therefore very happy that Deliveroo is coming to Groningen and have immediately joined the platform. Because ordering and delivery is very professional and easy and as an entrepreneur you have a lot of influence," say owners Valeria Scamacca and Niels Hofstede. “This way we can visit as many people as possible at home, so that they can also enjoy our delicious pizzas, pasta and desserts at home.”