Deliveroo launches in 4 new cities in July:
Groceries and Signature are expanding

  • Grocery delivery expansion: in 80 new cities, customers can get even more fresh and packaged products via Deliveroo from around 480 stores on the platform. 
  • The Signature service is also growing, allowing customers to order from the restaurants' websites directly: La Piadineria has joined the service with its 195 stores located in 70 cities. 

Milan, 6th July. Four new cities, two in the center of Italy, one in the North, and one in the South have launched on the platform. Deliveroo has launched in Fano in the Marche, Formia in Lazio, Potenza in Basilicata and Voghera in Lombardy. This expansion has allowed Deliveroo to partner with dozens of new partner restaurants. The number of cities in which Deliveroo is operational is growing, alongside other services that Deliveroo offers, such as Signature and the e-grocery delivery service. 

Signature: many new restaurant partners have joined this service
Signature is the new tecl product that allows customers to delivery via a restaurant’s website or app directly, with the delivery fulfilled by Deliveroo.  A product designed and built by Deliveroo - first of its kind in Europe and Asia - has been rolled out across Italy. It operates in 80 cities and is used by 11 restaurant chains. Among the new restaurants that have opted to use Signature is La Piadineria with its 195 stores. Other Deliveroo partners who are already using Signature are Fish'n Burger, I Love Poke, Lievità, Macha Cafè, Macha Poke, Nima Sushi, Poke House, Pokèria by NIMA, Pokescuse and Chihuahua Tacos.

Macha Cafè is one of the first restaurants that has opted to use Signature.

With Signature the restaurant is given an additional commercial channel to  increase their  visibility and  take advantage of all the services that Deliveroo has to offer. It is a tool that allows you to strengthen relationships with consumers, interacting directly with customers, as well as to improve user experience and reach a wider customer base. Through Signature we have already observed a remarkable increase of consumers switching to food delivery.

Tunde Pecsvari

CEO of Macha Cafè

Groceries: the service expands to 4 new cities
Deliveroo will expand its grocery delivery service. Today, there are around 480 stores available on the platform, including partners such as Carrefour Italia, Conad and Fresco Market, located across 80 cities. In July this service will launch in Cesano Maderno and Sesto San Giovanni in Lombardy, Sanremo in Liguria and Sassari in Sardinia. 

Notes on Deliveroo

  • Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 115,000 restaurants and 100,000 riders to provide the best food delivery experience globally. Deliveroo is headquartered in London with 2,000 employees around the globe.
  • It operates in over 800 towns and cities across 12 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, the Netherlands, Singapore, Spain, United Arab Emirates, Kuwait and the United Kingdom.